Alex Cook

Chief Executive Officer

Alex co-founded the GCI group in 2000, dedicated to establishing a company that would become the home to ambitious, entrepreneurial individuals driven to impact the financial security of their wider community. Over the course of 19 years, Alex has curated the GCI story. Alex has a BSc Hons (Wits). Alex’s entrepreneurial mindset saw him develop a property portfolio in his early 20s, which is still ongoing today. Alex founded Wealthbit, a retirement planning technology company and is the Non-Executive director of Cinnabar Asset Management. Alex contributes regularly to the media and has appeared on CNBC Africa and 702 Personal Finance segment, as well as written comment for print and online media. Alex is a passionate table tennis player having represented South Africa and enjoys spending time with his family.

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