Alex Cook

Chief Executive Officer
Alex Cook

Alex co-founded the GCI Group in 2000 with a clear mission: to create a space where ambitious and entrepreneurial individuals could work together to improve the financial security of their community. For over two decades, Alex has played a pivotal role in shaping the GCI story. He holds a Bachelor of Science with Honors from Wits University. In his early twenties, Alex’s entrepreneurial drive led him to develop a successful property portfolio that continues to thrive today. Additionally, he established Wealthbit, a retirement planning technology company, and serves as a Non-Executive Director at Cinnabar Asset Management. Alex is a frequent contributor to the media, with appearances on CNBC Africa and the 702 Personal Finance segment, as well as providing written commentary for various publications. In his personal life, Alex is an avid table tennis player who has proudly represented South Africa and values spending time with his family.

GCI Wealth is a specialized financial planning and investment group committed to ensuring the safety and comfort of your retirement—the most significant risk you face. We prioritize addressing potential lifestyle disruptions that could impact your hard-earned retirement capital. Our client-centric approach guides everything we do.

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